SEO: What is SEO Complete Guide from Zero to Hero
Hey guys today in this post I am going to share with a new topic What is SEO Complete Guide from Zero to Hero, this tutorial will be very helpful for new bloggers. who struggling and want to know about SEO (Search Engine Optimisation).
In this article, you will learn A Step-by-Step SEO Guide for 2020
First, let me ask a question from you, can you Guess how many blog posts are publishing by bloggers and publishers in one day?
Have you Any ideas?
Well as we know if we will talk about WordPress User only it’s 2.1 Million post publishing each day. you can say 30 blog post publishing every second.
And it means that users publishing around 240 blog posts while you were reading these five sentences HAHAHA.
and that’s the above data we are talking about its only from WordPress users. if we will talk about all blog posts then surely the number will be large.
Therefore if you want to rank your blog post on the first page you have to learn SEO (search engine optimization), you have to give proper time to write a blog post.
if I will talk about me, I am taking around 4 to 5 hr for writing a blog post and 30 minutes I spending for post-optimization.
So now me coming on our topic for this article that is
What is SEO Complete Guide from Zero to high
first let me define the SEO( Search Engine Optimisation) and why we need to learn SEO, why it is important and all? we will cover all the SEO Basics terms from Zero in easy English language so you can catch me easily.
Definition of SEO: SEO stands for search engine optimization which is the art to rank your blog post on top of any search engine. for example Google, Yahoo, Yandex, etc. free or you can say unpaid promotion your blog website in search engine.
In general search engine optimization (SEO) you can say the Process of optimization of your online content so the search engine like google, yahoo or Yandex will like your post and show your content as a top result in the search section.
SEO is the magic you have to work on your article to make Google very likely to include your post as one of the top results whenever someone searches for that keyword on which your article or content is.
as you know we are going into deep of SEO so you can jump on an interesting topic from the Table of content.
There are three types of SEO
- Black-Hat SEO
- White-Hat SEO
- Gray-Hat SEO
Why SEO Is more important to us and why it’s magic? let me tell you the Most majority of online experiences begin with a search engine, and it’s nearly 75% of searchers start their searches on Google.
And from a source the first five results which you show on any search engine getting 70% of all clicks.
And you also as I think you may have seen there is jokes around the web or in the Facebook group that if you want to hide any dead body then hide it on google second page very funny, but yes it’s true. because it’s getting very fewer clicks.
after jumping on SEO as I think you should clear with that is How the search engine works in short.
How Search Works
Now you have a basic idea about the SEO, I will take you to look at its components in detail so be with me. The search algorithm of any search engine depending upon around 200+ factors as backlinko told. but don’t think about those 200 factors of SEO.
But first, I need to get one thing straight. There are two sides of the SEO force, and you need to choose yours right now.
White-Hat vs Black-Hat
Most of the event bloggers doing Black-hat SEO for quick rank on top. I will share the difference between black-hat and white-hat SEO by the table. so basically if you want to do blogging for long term for a specific website or your domain then go with white-hat SEO.
Some long terms bloggers doing Gray-Hat SEO Now what its?
Gray-hat SEO is the mixup of black-hat SEO and white-hat SEO as the name implies. in this type of SEO bloggers keeping keyword density more than 3%. (Keyword Density: its the number of counting of your keyword or you can say title that you repeating in the whole blog post).
And if you want to work as long term blogging you should stop to do black-hat SEO.
by doing black hat SEO your blog post will be ranked quickly and you will start getting traffic, but it’s for some time if you are doing event blogging then you can do. but for the long term don’t go with black-hat SEO. there is an advantage than a disadvantage too.
Disadvantages of Black-Hat SEO
It will increase your domain spam score. after increase spam score more than 5 its not good for your blog or website . after increasing your blog spam score your blog page will start falling ranking from all the search engines. your post will not index quickly so keep it in mind.
White Hat SEO, on the other hand, is the way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience. you should try to give always good content to your users.
Here is the difference between black-hat SEO and White-hat SEO
|• Relevant Content||• Duplicate Content|
|• Well-leveled images||• Invisible content and stuffed Keywords|
|• Relevant link and Reference||• Clocking or re-directing the user on some other page or sites|
|• Standards-compliant HTML tags||• Links from the site with non-relevant content|
|• Complete sentences with good spelling and grammar||• Incomplete sentences with lot of spelling mistake and grammar|
And we know that Google’s standards or algorithms aren’t as clear-cut as they’d like you to believe. Many times, they might even say contradictory things.
For example, even Google has said they’re not a fan of guest blogging to build links.
Then what about who doing guest posting for getting backlink? it will grow your brand? What if you do it to build awareness, generate high-quality traffic back to your site, and become a household name in the industry?
The answer is BIG YES. those all are the reason behind the guest posting and that’s why I am still recommending you to do guest posting. you will get link juice from the site that will little bit help your blog and website to get some traffic and gain authority.
There are three big categories of on-page SEO that you’ll need to take a look at. The first and most important is content.
As I think you may probably hear it before: “Content is king.” which is said by Bill Gates and this prediction in 1996, and as we know it’s as true as ever today.
Because a Google search engine knows that customer is happy when he finds the result that serves his needs in the best way.
When you Google “what is SEO complete guide” Google will put all its energy into delivering to you the best result that Google believes is the best recipe for what is SEO complete guide(that takes little time and uses few ingredients) on the entire web.
and as a content writer, you should also provide the best content for your users or visitors to make your blog as a brand. content is always king so focus on your content and the long articles that will help you to rank your blogs on google #1
While the times where just delivering the best-quality content would make you stand out from the crowd and rank your blog on the top for a long time, it is still the starting point for any successful SEO effort (and for any online business, really).
But coming up with great content is not as easy as we know. After all, it means that you have good knowledge about what you going to write whie you writig your blog you should consider yourself as a teacher who teaching lots of student — and a good one at that.
after content you have to focus on keyword researching so what is keyword researching.
Keyword Researching –
this is also the main and important things before going to write content about a specific topics. Doing your keyword researching up-front is a crucial part of great content. great content provide great Experience to your blogs visitors.
Since you ideally want to include your targeted keyword in your post’s as a headline and throughout the article, you need to choose your keyword before you start writing.
there are many advantages for keyword researching. because if you doing keyword researching in great way you will get good keyword which have less competition and high search volume and that will make huge traffic on your blog.
Use of keywords –
Google is much smart over the years. While you should, of course, use your keyword throughout your content, jamming your keyword into your text as much as possible will hurt your rankings rather than improve them.
these day keyword stuffing is absolutly no go
And these days, the use of keywords is much more about semantics tags. Even Google has gotten so good at interpreting the meaning of searchers’ keywords that it’s very creepy.
Google not only looking at your keyword but also on synonyms of it to understand what you mean. and when you type in something like “SEO for beginners.”
Search engine Google knowing that you’re probably not looking for SEO guide, but rather, it guesses that you’re looking for the SEO guide for beginners by looking at similar searches that may include the keywords “SEO” and “for.”
On-page seo also depend upon
The freshness of content – According to Hubspot has done a benchmark this year that showed, once again, that posting more frequently improves Google rankings.
However, posting the new content is only the one way to signal Google freshness. There are plenty of things that you can do with content that you’ve already published to make it more up-to-date.
Direct answers –
Finally, Sometimes Google will provide users with direct answers right on the SERP (Search Engine Ranking Position). If you writing your content clearly enough for Google to recognize it as an answer to a particular question, it will show up directly beneath the search bar. as you can show in the picture below.
Keyword Selection –
I am just briefly touched on keyword research. in other articles, I will share about keyword selection in depth. But it’s such a massively very important topic that it deserves its own section.
The reason is behind that something like 90% of SEO often revolves around keyword selection. I just made that stat up, but you get the point. Keywords dictate what each piece of content is about.
It dictates what you call your site or how you describe your brand online. Keywords even dictate how you build links, including everything from the tactics you choose to how you plan on implementing them.
And Another common mistake people make is that they stop. They think keyword research is a one-and-done thing. In reality, it’s the exact opposite. The best SEOs are constantly doing keyword research. They’re also constantly reevaluating if the keywords on their existing content still make sense.
Here’s how smart people make bad keyword decisions.
Common keyword research mistake #1:
Picking the wrong keyword Let’s say you sell consulting services. and Your service might cost customers $10,000 over the course of a year.
That’s a little less than a thousand bucks a month, so it’s not out of the question. But it’s still fairly expensive. Now, if you’re ranking #1 for “free business growth tips,” guess what kind of audience you’re going to attract?
You’ll bring in people looking for free stuff! And that means that they probably won’t hand over their credit card the moment they hit your site. That one keyword could send your site thousands of people each month.
However, it’s probably the wrong audience. So it doesn’t make sense to rank for it! You’d be better off picking a different keyword even if it means giving up 990 visits a month.
Think about it: if just one or two people who read that convert, you’re already ahead. This isn’t the only common mistake I see, though. In fact, this next one is even more common.
Common keyword research mistake #2:
Ignoring the competition You have selected the right keyword from the get-go. It’s contextually relevant to what you do. And it better aligns with what you’re trying to sell.
So what is the very next thing you do?
Naturally, you start gravitating toward the ones with the highest number of searches. But here’s the thing you’re missing. Your ability to rank for a keyword often depends more on the competition you’re up against.
Check out the keyword “content marketing,” for example.
this keyword content marketing It getting around 6.5-9.5k monthly searches. That’s pretty nice! It is not one of the most popular on the web by any stretch. But it can be a good start.
The problem happens when you comparing your blog site, to the the other ones which is currently ranking on google first position.
have you seen the domain and page authorities for those sites?
have you seen the number of linking root domains they each have?
It would take most websites months (if not years) to get anywhere close. That means that your chance of pushing one of us out of the top three is slim to none.
So what happens next?
People go straight to long-tail keywords (Long-tail keywords is when you target long keywords like “SEO complete guide from zero to high”) as a result
They assume that just because the volume will be much lower for these, the competition will be, too. Unfortunately, that’s not always the case.
Alright, so now the time is to step outside your house. I mean from your blog and take a look at the front yard. I’ll now show you four big areas of off-page SEO.
If you want a solid overview on one page, consider looking at Shane Barker’s great infographic.
PageRank, the famous formula that the founders of Google invented, certainly isn’t the only measure they take when ranking pages in the top ten search results.
Trust is getting increasingly important, and most of the recent Google updates have hit spammy and obscure websites. TrustRank is a way for Google to see whether your site is legit or not. For example, if you look like a big brand, Google is likely to trust you.
Quality backlinks from authoritative sites (like .edu or .gov domains) also help. There are four parts to building trust.
Authority – Google determines the overall authority of your site by a mix of two kinds of authority that you can build:
- Domain authority, which has to do with how widespread your domain name is. Coca-cola.com is very authoritative, for example, because everyone has heard of it.
- Page authority, which relates to how authoritative the content of a single page (for example a blog post) is.
You can check your authority here on a scale of 1-100.
Two other popular authority metrics are the domain and page authority numbers from Moz.
Moz also bases this score out of 100. But it’s a weighted scale.
That means that it’s relatively easy to go from 0-20. However, anything over 50-60 is pretty high.
And 80-90 is often the highest in a particular industry.